Critically analysing your own business can be difficult.

But working with a business coach, using the strategic planning SWOT analysis technique, provides a framework for investigation.

A SWOT analysis identifies the strengths, weaknesses, opportunities, and threats both within and outside a business.

It’s a tool that can be applied in the preliminary stages of decision making to everything from daily choices, to large capital investments such as purchasing land or extending a business.

A SWOT analysis is also a tool for business evaluation as it prompts critical thinking.

Guiding clients through SWOT  has lead to business expansion through identifying alternative markets. It has also helped refine critical unique selling points by developing a more thorough understanding of the competition.